Our development history
Fertagamo: The elegant choice for mature men
Brand Concept
Fertagamo adheres to the concept of "low-key luxury, exquisite comfort", focusing on providing mature men with clothing that is both tasteful and practical. Brand Proposition:
Classic and timeless: Simple design and exquisite tailoring show the calm charm of men.
Quality First: Select high-quality fabrics such as Egyptian cotton, cashmere and Italian wool to ensure comfortable and durable wearing.
Suitable for multiple scenarios: Whether it is a business meeting, weekend leisure or a formal dinner, Fertagamo can provide a suitable dressing plan.
Development History
2005: Fertagamo's first flagship store officially opened in Manhattan, New York, entering the market with high-end business formal and casual wear.
2010: The brand expanded to major cities such as Los Angeles and Chicago, and launched high-end customization services, which were deeply loved by elite men.
2015: Fertagamo launched an environmentally friendly series, using sustainable fabrics and practicing the concept of green fashion.
2020: The brand officially entered the e-commerce market, launched online customization services, and combined with artificial intelligence to recommend personalized dressing plans.
2023: Fertagamo's global stores exceeded 50, and brand counters were set up in Europe, Japan and other places to further expand the international market.
Target audience
Ferragamo's main audience is men over 30 years old, including workplace elites, entrepreneurs, senior managers and men who pay attention to the quality of life. These consumers pay attention to the tailoring, fabrics and brand tonality of clothing, and pursue a low-key and exquisite fashion style.
Brand Outlook
In the future, Fertagamo will continue to adhere to the strategy of balancing quality and innovation, continuously launch new products that meet the needs of the times, and provide a more high-end and intimate dressing experience for mature men around the world through smart technology and customized services.